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62854466
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
85% of respondents would recommend this to a friend
Item #:
62854466
MAD 421
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What Stands Out
Expanded Insights
This edition offers new research and case studies, enhancing understanding of persuasive techniques and modern application, making it an essential resource for marketers and psychologists alike.
Practical Applications
Equipped with actionable strategies, readers can directly apply persuasion principles in daily life or business, empowering them to become more influential communicators.
Expert Author
Authored by Dr. Robert Cialdini, a renowned expert in persuasion, this book draws from decades of research, ensuring quality content that builds credibility and trust.
Product Details
| Publisher | Harper Business |
| Publication date | 27 May 2021 |
| Edition | Expanded ed. |
| Language | English |
| Print length | 592 pages |
| ISBN-10 | 0062937650 |
| ISBN-13 | 978-0062937650 |
| Item weight | 1.05 kg |
| Dimensions | 15.24 x 3.63 x 22.86 cm |
Who Should Buy?
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Marketing Professionals
Essential insights into consumer behavior and persuasion techniques to enhance marketing strategies and campaigns effectively.
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Sales Teams
Provides valuable persuasive tactics that can help salespeople close deals and improve client relationships successfully.
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Psychology Students
A comprehensive resource for those studying human behavior, influence, and the principles of persuasion in daily interactions.
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Casual Readers
Those looking for light reading may find the content too dense and focused on academic psychology.
Product Description
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life
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Assertiveness Editorial Review
Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life offers an insightful exploration into how we are subtly influenced in our daily decisions. The book provides a comprehensive study backed by research, and includes an important new principle, 'unity,' which was not featured in earlier editions. Readers have lauded it for its engaging writing style and the practical application of psychological concepts in marketing and sales tactics. Despite its length, the extensive knowledge it offers about human psychology and the techniques of influence makes it a valuable resource for anyone looking to understand persuasive strategies or protect themselves from manipulation.
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Pros
- Extensive research on influence and persuasion
- Engaging and accessible writing style
- Includes new principle 'unity' for deeper insights
- Practical resistance techniques against manipulation
- Rich examples and anecdotes for illustration
Cons
- The physical size makes it hard to carry around
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